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Announcing the Release of Entrepreneurial Elevation

entelevationJuly 20, 2019

Announcing the release of Entrepreneurial Elevation: 31 Strategic Lessons & Personal Stories From Purpose-Driven Entrepreneurs, Presented by Cheryl Wood

We are pleased to announce the much-anticipated release created to empower entrepreneurs in multiple stages of development–ideation, start-up, implementation, and elevation.  A recent article by Muse states 53% of founders started businesses to be the change they want to see in the world.  With the thrill of that statistic comes a sobering reminder of another, 20% of small businesses fail within the first year and 50% within the five years. 

Cheryl Wood saw a huge opportunity to equip entrepreneurs with the strategies to elevate.  Elevate above the hurdles and barriers that stop some entrepreneurs and become increasingly challenging within the first years of business.  Cheryl Wood’s brand is Cheryl Empowers.  Cheryl believes empowerment comes with knowledge and access.  31 entrepreneurs agreed and contributed to this project.

With a forward written by Eva Jane Bunkley, creator of the patented Makeup Bullet, which is available through major health and beauty retail chains, we hear the story of entrepreneurial triumphs sometimes won through pyrrhic victories.  31 entrepreneurs take you behind the scenes unveiling proven strategies and stories that echo familiarity and truth that one only comes to know through the journey of entrepreneurship.

Dena Wiggins, founder and CEO of DenaWiggins.com is thrilled to contribute to the project.  “I am a fan of Cheryl Woods.  She embodies empowerment.  Her passion and purpose are palpable.   Aspiring entrepreneurs need inspiration, motivation as much as action steps and tools.  The trends show businesses are not failing for lack of passion and purpose.  My assignment for this project to share the one thing that propelled my business and allowed my products and services to be in the hands of those who need it, in record speed–following my sparks and taking inspired action steps, repeatedly. I am thankful for Cheryl’s vision and to be in the company of the genius of 30 other passionate, for the results of others, Purpose Peeps.”

Entrepreneurial Elevation is available in paperback format through this link.

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Dena Wiggins is a Transformational Author, Consultant, Certified Purpose Coach & MBA. She takes an unwavering stand for your purpose. Dena unlocks purpose in sparked Purpose Peeps facilitating businesses and organizations to transform into lighthouses that shine solutions into the marketplace, no matter what. As a Purposed Resultant, she combines her experiences and passion for spark, purpose, and strategy to create impactful solutions that deliver your results that matter. Learn more about her Unlock The Keys To Your Success And Turn Them Into Results® programs and A Life of Purpose® Products that shift your sparks (or ahas) into action at www.denawiggins.com.

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featured, Purpose, Purpose Profile, Questioning, Transformation, Unlock The Keys to Business Success, Unlock The Keys To Your Success

#SparkNotes: How Do You Double The Number of Fulfilled Purpose Peeps in the Workplace by 2030?

Hey Purpose Peeps,

I owe you an apology.  I apologize for being passive about a trend that impacts all working Purpose Peeps and future working Purpose Peeps–a trend that impacts all of us.

33% of Purpose Peeps say that they are unfulfilled in the workplace. Source 2016 Workforce Purpose Index, Purpose, Imperative & LinkedIn

I’ve shared this trend but sometimes with the energy and passion of a keynote speaker who gets onto the podium, clears her voice, “ummm hmmmm,”  and begins speaking while the audience is still talking!  How empowered is that?

Speaking from my belly, this trend means that 2/3’s of us Purpose Peeps are unfulfilled at work.  Either we know it, we deny it or we’re on autopilot doing a great job of existing.  It means that we are doing all the things to check the box on success and we still don’t feel connected.  This brings up another point, we may not have the common language to express what we are feeling as unfulfillment.

Here’s the definition of fulfillment:

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I got sparked from the definition because.

  1. The definition includes the word realization.  One of my realizations is that many of us may be installing (checking the boxes, doing all the things) life and not realizing (coming back to reason) the intent of our life.
  2. The example of the definition describes many Purpose Peeps that have a vague plan for fulfillment because they have not unlocked their definition of success or their purpose code.  Riddle me this, how do you measure what you have not defined or defined well? The answer, you don’t because you can’t.  At best you try to apply measures that are not aligned with your purpose realization and are met with frustration that is difficult to unlock and unpack.

Last week I attended a gathering of Purpose Peeps at Purpose 2030 where Purpose Peeps across the globe, disciplines, industries and functions and roles met to unlock the burning question Imperative asks every day, how do we double the number of fulfilled people in the workforce by 2030?  Such a large question with a huge number of targets, Purpose Peeps who shift, requires a movement–Purpose 2030.  But before the movement, comes the revolt or the shift.

A piece of the answer to the question of how we shift this trend is realizing (there’s that impact word again) that it takes all of the Purpose Peeps.   At the start of Purpose 2030, Aaron Hurst, founder of Imperative and author of The Purpose Economy shared one of the findings from Imperatives new body of research before its upcoming release…

Are you ready?

82% of Purpose Peeps sampled in the survey understand that they are responsible for fulfillment at work!  Introduce the:

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What this means is that Purpose Peeps recognize they have the power to switch the dynamic of fulfillment at work, they just have not unlocked the how.  It’s like Dorothy in the Wizard of Oz who understands the ruby slippers have power but she does not realize that she possesses the shift that unleashes the power!

 

During Purpose 2030, one of the solution design teams (yes, this is a working session) was tasked with going out and questioning random Purpose Peeps (not Purpose 2030 attendees who are already unlocked) about how they are fulfilled at work.  It required a quick reframe on what we mean by fulfillment. Here’s a fulfillment wall with their answers.

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The Purpose Peeps in this impromptu exercise were able to express an authentic fulfillment lever that they can check in with daily and throughout the day.  This mindset shift shows what is possible for what the 82% of Purpose Peeps expressed in Imperative’s upcoming research survey–we are empowered to unlock fulfillment and create it and do something about it.

This fulfillment exercise reflects the paradigm shift from focusing on engagement to focusing on fulfillment which starts from the inside out.

Purpose Peeps, test this out.

  1. From a place of curiosity with no attachment to the outcome, use the definition of fulfillment above from Dictionary.com and ask Purpose Peeps (anyone) to fill in the blank.
  2. Now go back to your organizational metrics and see if you have anything that measures outputs like this.  If you do, awesome! You are an early adopter in the Purpose 2030 movement. How are you leveraging and scaling the power of purpose in what you do within your organization? What is the activation rigor that moves the Purpose Peeps from aha moment to intended practice and mastery?

This is the difference, the gaps, between knowing you have ruby slippers, unlocking the power of the ruby slippers on your path to purpose journey (yellow brick road) and clicking the heels of the ruby slippers knowing you have the power to transform because you were transformed by knowing more about how you come alive.

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Imperative has a solution that unlocks more than the knowledge that we have keys to fulfillment to unlock.  They’ve unlocked the science of purpose and created a psychological assessment that unlocks the purpose drivers that connect Purpose Peeps with a composite of what brings fulfillment to them.  Purpose Peeps are empowered to see the value they bring and create more of it in what they do. It’s a game changer.

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Organizations that value sparked, unlocked Purpose Peeps create environments to further unlock what clicking the ruby slippers means (realizes) for Purpose Peeps across organizations (systems of Purpose Peeps) while Purpose Peeps own unlocking what this means for themselves through more mindfulness is his or her doing.

The power of purpose within organizations is multi-directional and when approached this way instead of traditional top-down methods of execution, has exponential power to deliver multiple levels of results that matter.

To learn more about unlocking the power of your ruby slippers personally or in business, check out the Unlock the Keys to Your Success And Turn Them Into Results® Programs and get YOUR custom Purpose Me Purpose Profile for you and your teams of five or more Purpose Peeps.  I hold a belief that many Purpose Peeps require some unlocking before using the assessment (going to see the wizard).  It’s like Dorothy and the other characters of The Wizard of Oz starting the story visiting the wizard in their current frame of reference versus unlocking more about themselves so what the wizard shares affirms their knowing rather than tells.  We are for realized, empowered purpose!

XO,

Dena, Your Sister in Purpose & Resultant

Dena Wiggins is a Transformational Author, Consultant and Certified Purpose Coach.  She takes an unwavering stand for your purpose. Dena unlocks purpose in sparked Purpose Peeps who transform businesses and organizations into lighthouses that shine solutions that transform our world.  Stay connected, join the conversation, take inspired action.

Learn more at www.denawiggins.com  and shop A Life of Purpose® Products.  Save the date, October 18 – 19, 2019, Purpose 2030 in San Francisco, CA.

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certified imperative coach