28 Mar, 2023

Announcing The Release of the Unlock Your Keys App

Longing for an authentic way to connect/reconnect/remember your unique blueprint and live out loud that knowing everyday, in all ways?


That is the intention of the experiences within the newly released Unlock Your Keys App! We strive to make these insights accessible to all through experiential adventures with takeaways that stick. Based on three key principles:

=> When you unlock you, you take that version of you everywhere you go

=> When you unlock your keys, all of your senses are on board with this knowing, which increases the liklihood that this awareness becomess sustainable as it lives in and through YOU

=> For awareness to have stickiness, we need to engage them in intentional practice

Initially we have three programs, that embody our core values of accessibility, agency, awareness, and authentic action. These include:

  • Unlock The Inner Development Goals While Doing Your Purpose Reps – A free 26 week program focusing on the Inner Development Goals (IDGs) created to support the inner changes and resiliency required to write the check for sustainable change, namely the SDGs outlined by the UN
  • 21 Day Bootcamp – An accessible-fee-based 21 day program to orient you to the Purpose Reps required to stick with the nuances of change in an unprescidented time of change (self, planet and with others) as well as a taste of different types of unlocking experiences. Liberate your path to purpose journey with an understanding of what types of unlocking pathways work for YOU!
  • Unlocking With Human Design & Gene Keys – A membership program that unlocks new content every week to support your understanding and practice of awarnesses surrounding your energetic blueprint and path to purpose journey through the perspectives of two powerful transmissions – Human Design and Gene Keys – two powerful conditioning and deconditioning agents that support the soulful sense-making of being a one-of-a-kind human on the planet at such a pivotal time!
  • *Upcoming* Unlocking Your Business While Doing Your Purpose Reps

Unique features of the Unlock Your Keys App invite a unique community experience outside of the limitations and shadow side of social media as well as tracking your Purpose Reps! What we pay attention to grows. Let’s intentionally cultivate the muscles that strengthen the sustainability of change that matters.

The Unlock Your Keys App is available through Apple, Google and a desktop appliction.

The Unlock Your Keys App is a product of Success By Planning, LLC creators of A Life o Purpose® and Unlock The Keys To Your Success & Turn Them Into Results® products and services. Founded in 2003, Success By Planning, LLC is a woman-owned, small business that specializes integrative tools, frameworks and products to unlock the awareness, agency, and liberation of purpose peeps to live purposefully and be a part of change that matters. Success By Planning, LLC provides experiences and environments that are inclusive perspective zones. Learn more at http://www.denawiggins.com or email us at info@denawiggins.com.

3 May, 2019

EP 9: The #Sparked Life: How Distractions Serve Your Sparked Life

The #Sparked Life Podcast
The #Sparked Life Podcast with Dena Wiggins

Hey Purpose Peeps!

In this episode of The #Sparked Life, we have a real-life experience of how April showers bring May flowers! You know how we say things so frequently that they lose their impact?  Today, at the beginning of May we will have a purposed resultant experience to revive to the power of processes that are for us!

What’s required for this revival? Great question.

What is required is a mindset shift about our relationship with the distractions in our lives.  In this episode, we will have a Cross Pollination Key To Success experience.  Cross Pollination occurs when we combine things that do not seemingly go together to create something new. This is the secret sauce process of good strategy and we are applying it to our personal strategy to leverage everything living the sparked life has to offer!


  • The process to unlock distractions
  • Mindset shift about distractions
  • How to integrate distractions into our Sparked Life toolkit
  • To fully realize the purpose of distractions

Our exercise is a carryover from episode 8, What Are You Graced For. It’s powerful and will allow you to see how April showers brought forth May flowers in your life, repeatedly through evidence of your life story.  This element of The #Sparked Life toolkit does not replace faith, which activates by believing before you see it; instead, it activates bigger faith through your story until now! Bigger faith allows you to take bigger inspired action steps towards your results that matter.

Pay it forward and share with other Purpose Peeps who need a sparked life aha quickly followed with some steps and exploration to make the aha stick and integrate into their lives! Don’t forget to subscribe!

Dena Wiggins is a Transformational Author, Consultant, Certified Purpose Coach & MBA. She takes an unwavering stand for your purpose. Dena unlocks purpose in sparked Purpose Peeps facilitating businesses and organizations to transform into lighthouses that shine solutions into the marketplace, no matter what. As a Purposed Resultant, she combines her experiences and passion for spark, purpose, and strategy to create impactful solutions that deliver your results that matter. Learn more about her Unlock The Keys To Your Success And Turn Them Into Results® programs and A Life of Purpose® Products that shift your sparks (or ahas) into action at www.denawiggins.com.

Freemiums For Your Purpose

The Purpose Place: Activating Purpose In Younger Purpose Peeps

Questions? or Comments

31 Oct, 2018

#SparkNotes: How Do You Double The Number of Fulfilled Purpose Peeps in the Workplace by 2030?

Hey Purpose Peeps,

I owe you an apology.  I apologize for being passive about a trend that impacts all working Purpose Peeps and future working Purpose Peeps–a trend that impacts all of us.

33% of Purpose Peeps say that they are unfulfilled in the workplace. Source 2016 Workforce Purpose Index, Purpose, Imperative & LinkedIn

I’ve shared this trend but sometimes with the energy and passion of a keynote speaker who gets onto the podium, clears her voice, “ummm hmmmm,”  and begins speaking while the audience is still talking!  How empowered is that?

Speaking from my belly, this trend means that 2/3’s of us Purpose Peeps are unfulfilled at work.  Either we know it, we deny it or we’re on autopilot doing a great job of existing.  It means that we are doing all the things to check the box on success and we still don’t feel connected.  This brings up another point, we may not have the common language to express what we are feeling as unfulfillment.

Here’s the definition of fulfillment:


I got sparked from the definition because.

  1. The definition includes the word realization.  One of my realizations is that many of us may be installing (checking the boxes, doing all the things) life and not realizing (coming back to reason) the intent of our life.
  2. The example of the definition describes many Purpose Peeps that have a vague plan for fulfillment because they have not unlocked their definition of success or their purpose code.  Riddle me this, how do you measure what you have not defined or defined well? The answer, you don’t because you can’t.  At best you try to apply measures that are not aligned with your purpose realization and are met with frustration that is difficult to unlock and unpack.

Last week I attended a gathering of Purpose Peeps at Purpose 2030 where Purpose Peeps across the globe, disciplines, industries and functions and roles met to unlock the burning question Imperative asks every day, how do we double the number of fulfilled people in the workforce by 2030?  Such a large question with a huge number of targets, Purpose Peeps who shift, requires a movement–Purpose 2030.  But before the movement, comes the revolt or the shift.

A piece of the answer to the question of how we shift this trend is realizing (there’s that impact word again) that it takes all of the Purpose Peeps.   At the start of Purpose 2030, Aaron Hurst, founder of Imperative and author of The Purpose Economy shared one of the findings from Imperatives new body of research before its upcoming release…

Are you ready?

82% of Purpose Peeps sampled in the survey understand that they are responsible for fulfillment at work!  Introduce the:


What this means is that Purpose Peeps recognize they have the power to switch the dynamic of fulfillment at work, they just have not unlocked the how.  It’s like Dorothy in the Wizard of Oz who understands the ruby slippers have power but she does not realize that she possesses the shift that unleashes the power!


During Purpose 2030, one of the solution design teams (yes, this is a working session) was tasked with going out and questioning random Purpose Peeps (not Purpose 2030 attendees who are already unlocked) about how they are fulfilled at work.  It required a quick reframe on what we mean by fulfillment. Here’s a fulfillment wall with their answers.


The Purpose Peeps in this impromptu exercise were able to express an authentic fulfillment lever that they can check in with daily and throughout the day.  This mindset shift shows what is possible for what the 82% of Purpose Peeps expressed in Imperative’s upcoming research survey–we are empowered to unlock fulfillment and create it and do something about it.

This fulfillment exercise reflects the paradigm shift from focusing on engagement to focusing on fulfillment which starts from the inside out.

Purpose Peeps, test this out.

  1. From a place of curiosity with no attachment to the outcome, use the definition of fulfillment above from Dictionary.com and ask Purpose Peeps (anyone) to fill in the blank.
  2. Now go back to your organizational metrics and see if you have anything that measures outputs like this.  If you do, awesome! You are an early adopter in the Purpose 2030 movement. How are you leveraging and scaling the power of purpose in what you do within your organization? What is the activation rigor that moves the Purpose Peeps from aha moment to intended practice and mastery?

This is the difference, the gaps, between knowing you have ruby slippers, unlocking the power of the ruby slippers on your path to purpose journey (yellow brick road) and clicking the heels of the ruby slippers knowing you have the power to transform because you were transformed by knowing more about how you come alive.

come alive

Imperative has a solution that unlocks more than the knowledge that we have keys to fulfillment to unlock.  They’ve unlocked the science of purpose and created a psychological assessment that unlocks the purpose drivers that connect Purpose Peeps with a composite of what brings fulfillment to them.  Purpose Peeps are empowered to see the value they bring and create more of it in what they do. It’s a game changer.


Organizations that value sparked, unlocked Purpose Peeps create environments to further unlock what clicking the ruby slippers means (realizes) for Purpose Peeps across organizations (systems of Purpose Peeps) while Purpose Peeps own unlocking what this means for themselves through more mindfulness is his or her doing.

The power of purpose within organizations is multi-directional and when approached this way instead of traditional top-down methods of execution, has exponential power to deliver multiple levels of results that matter.

To learn more about unlocking the power of your ruby slippers personally or in business, check out the Unlock the Keys to Your Success And Turn Them Into Results® Programs and get YOUR custom Purpose Me Purpose Profile for you and your teams of five or more Purpose Peeps.  I hold a belief that many Purpose Peeps require some unlocking before using the assessment (going to see the wizard).  It’s like Dorothy and the other characters of The Wizard of Oz starting the story visiting the wizard in their current frame of reference versus unlocking more about themselves so what the wizard shares affirms their knowing rather than tells.  We are for realized, empowered purpose!


Dena, Your Sister in Purpose & Resultant

Dena Wiggins is a Transformational Author, Consultant and Certified Purpose Coach.  She takes an unwavering stand for your purpose. Dena unlocks purpose in sparked Purpose Peeps who transform businesses and organizations into lighthouses that shine solutions that transform our world.  Stay connected, join the conversation, take inspired action.

Learn more at www.denawiggins.com  and shop A Life of Purpose® Products.  Save the date, October 18 – 19, 2019, Purpose 2030 in San Francisco, CA.


certified imperative coach




2 Aug, 2018

#SparkNotes: What Happens When You’re in a Transformative Process?

Hey Purpose Peeps,

Don’t you love how nature and natural processes teach us about life?  One of my favorites is transformation revealed through the life of the butterfly.  There’s so much juicy wisdom shared by watching this phenomenal process.

Over time, some deeper lessons began to reveal themselves.

Embrace life lessons that circle back, not as repeats but deeper dives.

Sometimes change just sucks.  Yes, I called the elephant in the room out.  There are times when you can catch a glimpse of the other side of whatever change is occurring.  Then there are the times that Purpose Peeps tend to discuss through hindsight–after they’ve gotten through some really difficult times.

Consider our friend, the caterpillar.  What if she does not know she’s a caterpillar changing into a butterfly?  What if she did not have a butterfly mentoring her and educating her about the process, “when you are hundreds of times your size, it’s because you need the weight and the fuel to source your change. and by the way you will experience this change in a cocoon or isolation, so get your meditation together for the journey.” What if the caterpillar did not anticipate the change taking so long and gives up before the next phase?


These are real periods in a transformation that when we look back on our journey as Purpose Peeps are clear but while we’re going through it, we may feel lost or unsure.  It’s a thing. It’s real. It’s coming up in several conversations with Purpose Peeps that have been through several iterations of major change and it is still happening.  What’s interesting is that it takes a minute to recognize this signpost.

If you are experiencing an ugghhhhh period where you are in your purposed transformation and yet you feel lost in the process, consider these things:

  1. KNOW you are in a purposed transformation.  Whether you identify with the story of the butterfly or the duckling transforming to a swan, there is a point that you have to give up your old identity to take on your new identity.  There is a lot you don’t know and it’s ok.  You will learn but you have to let go and have faith in your purposed transformation otherwise it will stall because your mindset is unaligned with what is happening.  Sometimes the only thing you know is that you’re in a purposed cocoon of process.
  2. BE with your purposed transformation.  Be with the ambiguity, the discomfort, and the frustration. Being with it, just as it is, offers truth to the courageous journey you are experiencing. Offer some sincere asks.  You may need some new resources for this leg of your purposed transformation and if you continue to use your current toolbox, or deny your experience, you’ll continue to be met with frustration.
  3. DO your purposed transformation.  This means do your version of it.  Many Purpose Peeps may offer their best thinking and tools and yet you still have to surrender to YOUR process.  Consider our offerings as frameworks or skeletons that still need to be filled, nourished and completed by you.  Like our friend the butterfly, from the outside, looking in, we see and acknowledge the phases.  What is unknown are the individual requirements of that caterpillar in that process to become that butterfly.  What did she give up that she did not know she would have to surrender to complete her process?  What happens if she does not fly on the first try?  What if she did not stay in her cocoon and got distracted, how does she re-engage in her process?  Processes can be similar and unique at the same time.

Living our life purpose is miraculous.  Just as every time we see a butterfly swoop by us, we marvel at its miracle of making it through.  As the quote from Dr. Angelou suggests, it is ok to admit the changes it took for that miracle we are witnessing just as it’s ok to admit the requirements of our purposed transformations.


Can I go deeper with my entrepreneur or CEO Purpose Peeps?

Here’s a #keytosuccess that I am learning… If you are an entrepreneur or CEO and feel like what you are creating and building feels stuck, stalled or inconsistent (strong starts, fizzles and leveling but not a progressive cycle), one reason could be YOU.

The first transformation that exists in your business is your transformation.   Can you imagine the caterpillar building while it is in transition?  

If this is you Purpose Peep, check into what is going on with you.  What you are experiencing could be the next level of product or service for your business and the key is to continue your journey and what life is teaching you before leveraging it into your business.  This principle is true whether your offerings are B2C or B2B. And Purpose Peeps, I have tried to avoid challenging periods of transformation by going off and creating something new.  Have you experienced this?

As Purpose Peeps, so much of ourselves go into what we are doing.  When I was licensed as a strategic planning facilitator, my licensor created an element called the Owners Personal Definition of Success.  This strategic choice came from the CEO and was his/her personal stamp that is woven into the strategy and operations of the entity.   This process and its strategic inclusion yield competitive advantage because it is the mojo, the fire behind the services an entity provides or what it manufactures or sells.  This is the life energy that connects everyone in the buying or production cycle together.  Now, Purpose Peeps call the Owner’s Definition of Success it’s “Why” or the purpose of an organization or business differing from its mission.

Consider if you are that Purpose Peep CEO defining your definition for success for the entity or honing in on its laser-sharp why…   And are experiencing a shift while leading the charge on how to grow the entity…  And the entity is experiencing bumps and hurdles that you and your team could normally problem solve and shift.  Perhaps the shift this challenge is leading you to is to YOUand some refining is taking place with your underlying purpose.

Remember purpose unfolds.  Purpose evolves over time.  It’s not only ok but brilliant to check in and engage in some questioning to ensure you are in alignment with its direction.  When you are clearer, your way forward in all areas including your business or organization is clearer.

As resultants, we know our organizations and businesses shift to recognize and leverage internal and external environmental factors.  What if your organization or business is growing through to another level of purpose or shifting purpose in a major way? Who is responsible for sensing this subtle and often elusive shift?  Purpose Peep, this level of strategy begins with you.  This skillset is keenly important if you are passionate about innovation and being an early adopter in your field or industry.

The innovative Purpose Peep senses the call to transform before it becomes  a change with mass appeal.  If this is you, part of your purpose is to lead transformations and building this sense is a requirement of your purpose path.

To learn more about unlocking your “why” personally or in business, check out the Unlock the Keys to Your Success And Turn Them Into Results® Programs and get YOUR custom Purpose Me Purpose Profile for you and your teams of five or more Purpose Peeps.



Dena, Your Sister in Purpose & Resultant

Dena Wiggins is a Transformational Author, Consultant and Certified Purpose Coach.  She takes an unwavering stand for your purpose. Dena unlocks purpose in sparked Purpose Peeps who transform businesses and organizations into lighthouses that shine solutions that transform our world.  Stay connected, join the conversation, take inspired action.

Learn more at www.denawiggins.com  and shop A Life of Purpose® Products.

certified imperative coach



15 Jun, 2018

#SparkNotes: Are you experiencing Massive Transformative Purpose (MTP)?

Introducing Spark Notes, notes to spark conversation within ourselves and with others.  Join the purpose conversation.

Hey Purpose Peeps,

Remember a spark moment that led to access to new knowledge that you know is a big deal but it unpacks over time?  Unforgettable, right? These moments are at the intersection of living the #Sparked life and how purpose unfolds

A couple of weeks ago, I went to a local Tedx event with no expectation but to connect with my local Tedx community.  Being innovative and learning about the latest trends really sparks me and I also got a sneak peek into some of the Ted Talk 2018 presentations at the event.  I met a Purpose Peep and we chatted it up and he introduced me the concept Massive Transformative Purpose or MTP. If we were being filmed it’s one of those times when we would hear music (dun, dun, da) and a close facial shot because it was significant.

In the #sparked life, we pay attention to what sparks us and follow the trail to a new sparked life experience.

Purpose Peeps, you know how we are always perfecting our elevator speech, aka our dip or what I call our why, this is one of the clarity moments that makes your pieces gel together and affirms the direction you are taking.  For me, my business sweet spot is the combination of transformation, purpose and innovation so hearing the term Massive Transformative Purpose pulled me into inquiry.

One word—hooked!

Following the trail of inquiry after being sparked is my way of responding to sparks.  YOU get to unlock when you are sparked and determine YOUR authentic response to being sparked.

When I researched MTP, I learned about an incredible movement.  MTP describes a better future for the world (or at least your industry or community) but it doesn’t specify how.  Examples include:

  • Ted Talks—Ideas Worth Sharing
  • Tesla—To accelerate the world’s transition to sustainable energy
  • Google—Organize the world’s information
  • Pinterest—The world’s catalogue of ideas
  • Unilever—Making sustainable living commonplace

What I noticed is that some of these companies are also examples within The Purpose Economy as early adopters in the Purpose Economy. They are lighthouses, shining the change they want to see in the world by transforming and disrupting our engagement with the marketplace.


A couple of things come to mind:

  • What if one of the reasons purpose can be such a big contemplation is that it is or is tied to MTP?
  • There is a massive transformation that occurs within champions of MTP that yields the personal resolve to surrender to it.

A great MTP is what I call a Purpose Enrollment because it moves Purpose Peeps to galvanized results—results that spark, excite and engage others.  Peter Diamandis, cofounder of Singularity University describes MTP as what attracts the customers, community, partners and resources you need to make a dent in the universe.  Peter also says, “find out what you would die for and live for it.” If the hairs on the back of your neck just stood up as if someone were reading your private thoughts and hearing your big questions, you just got sparked!

Birthing purpose or surrendering to what makes you tick and taking action on it is a wonderful and transformative process.  When that birthing process is also the catalyst for massive transformative purpose, it is a transformation that you begin and contribute to but you may not see fully realized in your lifetime AND YET you are resolved to make a dent in the universe with all that you have. It is enrollable so others respond to it and lend their contribution to its end.

Here are four questions to help you unlock whether you are engaged in a MTP experience:

  • Who are the beneficiaries of your product or service?
  • What is the why behind what are you are doing, building or creating?
  • Does it seem to be like an umbrella that many pursuits could support and is broad enough to allow shifts over time?
  • Would you engage fully and move forward even if you knew you could not solve it or achieve it?

One of the reasons you may be stuck or overwhelmed on your path to purpose is that you know or sense that it’s something huge.  Here’s the good news.  There are Purpose Peeps that get you with resources to support you.  Meeting them requires taking action steps and following your sparks to find them!  Learn more about exponential organizations here.  Learn to unlock the keys to your success in a personal or business context here to begin to extract your MTP from a deep place within.

My MTP which differs from my elevator speech or target market and is simply, “purposed living for all.”



Dena, Your Sister in Purpose & Resultant

Dena Wiggins is a Transformational Author, Consultant and Certified Purpose Coach.  She takes an unwavering stand for your purpose. Dena unlocks purpose in sparked Purpose Peeps who transform businesses and organizations into lighthouses that shine solutions that transform our world.  Stay connected, join the conversation, take inspired action.

Learn more about Dena’s Unlock the Keys to Your Success And Turn Them Into Results® Programs, YOUR custom Purpose Me Purpose Profile and shop A Life of Purpose® Products.

certified imperative coach